who we're helping now...

LOHAS

MVP developed “The Media Project” for the 2006 forum of this prestigious annual event, which continues into LOHAS 11 in 2007.

The Project is designed to bring together companies marketing "goods that are good for you," with the media that spread the word.

The Project includes the development of the first LOHAS Forum newsstand, the development and management of sponsorships for LOHAS 10 & 11  and on-going online outreach via The Conscious Marketer, a new feature sent out with the weekly lohas newsletter.  The Conscious Marketer serves as a primer and “quick planner” for executives interested in reaching this powerful audience.  MVP works with consumer and b2b media clients, including Omnimedia, Inc., Ogden Publications and Active Interest Media.

• Project focus: Sponsorship development, revenue generation, access to new clients for sponsors.

• Project results: 2006 - substantial revenue increases for lohas, media awareness built, value added for sponsors and attendees.

• MVP expertise: MVP used expertise in the areas of publishing, sponsorship development, relationships with media companies.

Kiwi Magazine

MVP advised the publishing team of Kiwi on building revenue through innovative design of magazine content - where to place what to best reach readers...what draws readers in and keeps them reading each issue to the back page...prioritizing the editorial priorities to create an environment that advertisers understand.